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Somewhere in Italy, a man is pulling on a baseball cap before his boat trip. In Texas, a woman adjusts hers against the midday heat. On a Scottish farm, same hat, different weather, someone's tucking the brim down against the rain.
The cap in question is the '47 Clean Up. And '47 has spent the last few months photographing exactly that, a five-country campaign that tracks the hat from the Texas hill country to the coast of Italy, proving something the brand has known since the nineties: this cap goes everywhere.
It fits like it was always yours. That's the point. Not stiff, not pristine, not something you treat carefully. You wear it in. You lose it for a month and find it again. You lend it and don't get it back. It’s yours and it’s comfy!
There's a reason the world landed on "Dad Hat" as a category name and the Clean Up became its standard-bearer. Unstructured crown, pre-curved brim, adjustable strap. It doesn't ask anything of you. It just works and fits like a glove….but a hat.
Worn Worldwide, the campaign is called. Five locations, one hat. Turns out that's all you need.
Go check them out - LINK
